How does a company ensure that its cars don't catch a "cheap car" stigma when they want it to ply segments that are mainly for first time car buyers and have a small framework? In today's..
Back in 2009, Renault-Nissan entered into a partnership with Bajaj to bring out a Tata Nano rival. The idea was that Bajaj would develop a low cost car and Renault Nissan would sell it under their..
Come Jan 3rd 2012, Bajaj would be hoping to recreate the magic Tata Motors created at the launch of the Nano a few years back. For the first time in 8 decades, Bajaj will present a car for the Indian..
A report on India Today has provided some important details on production version of the Bajaj Lite/ULC, a passenger vehicle that will be unveiled before the Auto Expo. In media interviews, Bajaj..
On the sidelines of the Quarter 1 results announcement in Pune today morning, Rajiv Bajaj, MD of Bajaj Auto told reporters that the much-hyped ULC-based four-wheeler will be an exhibit at the Auto..
Bajaj will bring out a load carrier on the ULC platform next year, Financial Chronicle has reported. Quoting the chairman of Bajaj Auto Limited, it adds Bajaj will sell the load carrier variant while..
I have driven the prototype of this vehicle. Ours is a four-wheeler, not a car; it’s too soon for any details on price and volumes.
Rajiv Bajaj, MD of Bajaj Auto tells India Knowledge@Wharton in an i..
We scratched our heads when Rajiv Bajaj said "I am repeatedly telling you that we are developing a four-wheeler (ultra low-cost car) and not a car. There is a lot of difference between a four-wheeler..
If Renault walks away (from Bajaj' ULC), we can still sell our own four-wheeler. We would never develop something for someone else, who has a right to walk away, and we are left holding the baby. How..
The Nano sales numbers has sounded a siren and companies have second thoughts of entering this segment. But one man is still going strong – Rajiv Bajaj Managing Director, Bajaj Auto. Instead of going..
It doesn't make sense to sell just 20,000 cars, when we will sell 4 million two-wheelers this year. Unless you sell 2 lakh a year of the small car, you don't break even. Speaking on the sidelines of..
There has been considerable development on the four-wheeler so far. Last month, Renault executives were here, and we have shared all the work with them, be it styling, prototyping and testing. In..
By Mahir Majid The Ultra low Cost car being developed by Bajaj-Nissan-Renault is starting to take shape literally, as the French car maker has announced news of completing the prototype of the car..
Here is a rendering of what the Renault-Nissan-Bajaj ULC small car could possible look like. Though the car looks very close to the Maruti Suzuki Ritz, the rendering depicts a small hatchback with..
Renault-Nissan has announced that it has signed a pact with Indian bike maker Bajaj on Thursday, 8 July 2010 for developing a small car (the Ultra Low Cost- ULC car). This announcement from..
The Bajaj-Renault ULC planned for India in the next couple of years, could be branded as Dacia for certain European markets, a Swedish website suggests. The Swedish website "vi bilagare" reports..
The details of the small car project with Bajaj will be announced in due course of time. We have announced that the car will be launched sometime in 2012 Nissan Motor India Pvt Ltd MD and CEO..
The Bajaj ULC will use scooter/3-wheeler parts and DTSi technology Bajaj, Renault and Nissan have sorted out the issues between them and are gearing up for the development of the ULC car which is..
