Honda 2Wheelers Launches 'Aap aur Activa - India Ke Do Pahiye' Campaign
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) unveiled a very special film ('Aap aur Activa - India Ke Do Pahiye') to encapsulate the emotions of millions of Indians who are bouncing back on their feet while navigating through the pandemic.
'Aap aur Activa - India Ke Do Pahiye' is a film conceptualised by Taproot Dentsu (a Dentsu International division) that celebrates the never-give-up spirit of Indians who are resuming their routine life, this time with hope, more confidence and their trusted companion Honda Activa.
The campaign emphasizes India’s Diversity, Equality & Inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic. The idea was about “We, not Me” - showcasing how just like Activa, the nation & its active people together - “India ke 2 Pahiye”, are the two wheels of progress.
