Hyundai has kicked off a dynamic new marketing campaign to promote its electric vehicle (EV) lineup, aiming to entice EV-curious consumers to make the switch. The campaign showcases the IONIQ 5, IONIQ 5 N, IONIQ 6, and Kona Electric with eye-catching visuals that set it apart from previous Hyundai ads. The campaign features a wide array of ad placements, including broadcast and social media.
Engaging Broadcast Spots
Central to the campaign are a 60-second and two 30-second broadcast spots that debuted in mid-May. These will run throughout the summer during major events like the Olympics, MLB games, and NBA playoffs. Additionally, shorter 15- and 30-second spots will address common EV concerns, focusing on charging capabilities and driving range.
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Creative Collaborations and Social Media Presence
Hyundai’s campaign also includes collaborations with content creators, featuring a “besties”-themed series with multiple Hyundai EVs and a music video partnership with artist Leroy Sanchez, a long-time Hyundai ambassador. Expanding its social media reach, Hyundai is launching a presence on Reddit with an official AMA (Ask Me Anything) hosted by a company representative and a new HyundaiUSA Reddit Pro account.
Diverse Ad Placements
The integrated campaign spans various platforms with paid social media ads, radio ads, point-of-sale displays, and content highlighting Hyundai’s participation in the Pikes Peak race with the IONIQ 5 N. There will also be head-to-head competitor comparison content and extensive HyundaiUSA.com updates. The campaign will leverage Hyundai's social media channels, including TikTok, Instagram, Facebook, and YouTube, to ensure broad visibility.
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This ambitious marketing effort underscores Hyundai’s commitment to showcasing the benefits of its EV lineup and encouraging more consumers to embrace electric driving.