Jaguar Land Rover to replace R-S with SVR badging - Report

Jaguar F-Type "SVR" confirmed for production.

According to a report, Jaguar Land Rover will ditch the R-S badging in favor of the new "SVR" nameplate, which first debuted in the 550 hp Range Rover Sport SVR.

Like Mercedes-AMG and BMW's M division, cars with high performance figures, aggressive body kits, and sports-tuned internals will feature the SVR badging.

In an interview with Dutch media Autovisie, JLR's Special Vehicle Operations boss John Edwards has divulged plans of phasing out the R-S badge, which is used to signify high performance derivatives of JLR's mainstream models (like the Jaguar XF R-S and XK R-S), and introduce the new SVR badging for future products.

Like Mercedes-AMG and BMW's M division, cars with high performance figures, aggressive body kit, and sports-tuned internals will feature the SVR badging.

JLR already has given us an instance of the nomenclature change, in the form of the Range Rover Sport SVR.

Also Read: Land Rover Discovery Sport to be assembled at Pune plant from August

Mr. Edwards has confirmed that an F-Type SVR is in the works, which will be even more powerful than the F-Type R's 550 hp and 680 Nm. Other products might include the XE SVR, (where Jaguar will shoehorn their 5.0-liter supercharged V8 engine), a possible Range Rover LWB SVR, and, according to few reports, even an Evoque SVR.

However, Land Rover program director Murray Dietsch has shot down rumors of a high performance Discovery Sport SVR, though they are still considering more-powerful options for the SUV.

[Source: AutoVisie]

2015 Range Rover Sport SVR

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