Jazz Update - 1,800 test drive requests in 2 days; 1,000 booked in week 1
Digital marketing techniques for Honda Jazz.
We recently shared with you Honda's strategy of targeting multiple car owners for its new hatchback Jazz. Honda uses a new and different strategy for the Honda Jazz - the company is more inclined towards digital online marketing and promotion of the car.
Well a different strategy for a different car which is different on features, interiors and very very different on pricing as compared to other hatchbacks in India.
Meridian is responsible for the Digital Marketing of Honda Jazz, the company is a part of advertising firm Ogilvy. Ogilvy is a well known name in the advertising world and is also behind some hilarious Vodafone Zoo Zoo advertisements.
Honda is also somewhat successful in this as they have received around 1,800 test drive requests in 2 days with help of banners etc on related sites. The ads are displayed on Yahoo India, Rediff, IBNlive, In.com and on Indian Autos Blog too.
1800 test drive requests in 2 days is a good figure but the big question is actually how many people turn up to take the test drive and eventually how many of them are going to purchase the car. We'll get to know about it soon.
The idea of digital marketing or online marketing can be made better by using superior simulation and graphics which depict the interiors and the performance of the product.
1,000 bookings in one week
Honda has registered 1,000 bookings for the premium hatchback, just a week after its launch. The Jazz was judged as the Car of the year in Greece and the 500,000th car rolled out into Europe just days before its India launch.
Source - Wat Blog