Royal Enfield announces entry into Brazilian market
Royal Enfield is one of the most profitable motorcycle manufacturers in the world.
In an attempt to gain global domination in the middleweight segment, Royal Enfield has been busy expanding its operations. The Indian manufacturer have introduced their lineup in Brazil, which is one of the largest motorcycle markets in South America.
The product range includes the Royal Enfield Continental GT cafe racer powered by a 535 cc mill, Royal Enfield Bullet 500 which is the modern day representative of the iconic Bullet brand name. Also on sale is the Royal Enfield Classic 500 and its variants the Squadron Blue, Desert Storm, Chrome and Battle Green.
Also Read: Royal Enfield domestic sales in February 2017 at 56,737 units
Royal Enfield will also be launching the off-roader Royal Enfield Himalayan in Brazil in the second half of 2017. Powering the bike is a 411 cc mill capable of producing 24.5 bhp of maximum power at 6,500 rpm and 32 Nm of torque peaking in the range of 4,000 to 4,500 rpm. The carburetted engine is coupled to a 5-speed gearbox. Royal Enfield even showcased a fuel injected version of the Himalayan at EICMA 2016.
The official dealership in Brazil is expected to be operational soon.