Audi has broken the mould from being the dark horse under Mercedes Benz and BMW to a threat to these two. Their cars are sportier, appealing and combine the best of all features. The brand 's supercar model, the Audi R8, has been accepted as one of the best in it's class. So it will not be so much of a surprise when multiple cars wearing the Audi badge won the majority of the Auto Trophy titles this year.
Readers of the motoring magazine “Auto Zeitung” have voted three Audi models as the best cars in their respective categories at the “Auto Trophy 2008”. The poll saw the Audi A4, A6 and R8, pick up three of the awards in the midsize, full-size and supercar categories. Audi also took first place in the image report on car brands for the fifth time in a row.
In the midsize category, 29.7 percent of the readers who participated voted for the Audi A4, which left its direct competitors, the BMW 3-Series and the Mercedes C-Class trailing in second and third places.
Even more votes went to the A6, which prevailed in the full-size category for the fifth successive time. 30.9 percent of readers named it as their favorite, with a gap of more than 13 percentage points over second place. This though, comes as a surprise as in India, the BMW 5 series reigns supreme as it holds over 50% market share.
The Audi R8, which reigned supreme in the supercar category, took 27.4 percent of the vote to record its third consecutive victory – once again by a clear margin of over 10 percentage points.
The Audi brand has now won the coveted prize of the “Auto Trophy” 42 times in the 21-year history of these awards. It's great results this year were rounded out with second places for the Audi Q5 and Audi A8 in their respective categories.
Audi once again also proved unbeatable in the image report: readers of the magazine had a choice of 49 car brands. And for the fifth time in a row, they chose Audi (38.6 percent). In India though, these brands battle it out head to head and nothing to lose between them.
IAB Comment- How many times have you seen all the cars from a brand dominating all the categories in a competition?
Press Release-
Readers of the motoring magazine “Auto Zeitung” have voted three Audi models top of their classes at the “Auto Trophy 2008”. The poll saw the Audi A4, A6 and R8 pick up three of the year’s most sought-after awards. Audi also took first place in the image report on car brands for the fifth time in a row.
In the midsize category, 29.7 percent of the readers who participated voted for the Audi A4, which left its direct competitors in the premium segment trailing in second and third place by more than 10 and 13 percentage points respectively.
Even more votes went to the A6, which prevailed in the full-size category for the fifth successive time. 30.9 percent of readers named it as their favorite, with a gap of more than 13 percentage points over second place.
The Audi R8, which reigned supreme in the supercar category, took 27.4 percent of the vote to record its third consecutive victory – once again by a clear margin of over 10 percentage points.
The Audi brand has now won the coveted prize of the “Auto Trophy” 42 times in the 21-year history of these awards.
Its great results this year were rounded out with second places for the Audi Q5 and Audi A8 in their respective categories.
Audi once again also proved unbeatable in the image report: readers of the magazine had a choice of 49 car brands. And for the fifth time in a row, they chose Audi (38.6 percent).
