Along with the MY2019 update, the Ford EcoSport has witnessed a price-cut across the range in India. The new model is as much as INR 57,400 cheaper compared to the old model. The reason being officially cited behind the price-cut is the increase in localisation.
The Ford EcoSport is cheaper by as much as INR 57,400* now. The 1.5L diesel MT S configuration sees the biggest price-cut. The same configuration was earlier priced at INR 1,190,400* earlier, and costs INR 1,133,000* now.
Prices of all the trims of the Ford EcoSport have gone down, making it a better value for money proposition. The price of the 1.0L petrol MT S configuration has been slashed by INR 55,400*. It was priced at INR 1,138,400* previously, and costs INR 1,083,000* now. Talking about the most basic, 1.5L petrol MT Ambiente configuration, the retail price has gone down by INR 14,000*. Check the table below to know the price change across the range:
| Configuration | Old Price | Current Price | Difference |
| 1.5L petrol MT Ambiente | INR 783,000 | INR 769,000 | INR 14,000 |
| 1.5L petrol MT Trend | INR 857,300 | INR 849,000 | INR 8,300 |
| 1.5L petrol MT Titanium | INR 956,500 | INR 928,000 | INR 28,500 |
| 1.5L petrol MT Titanium+ | INR 1,053,400 | INR 1,018,000 | INR 35,400 |
| 1.5L petrol AT Titanium+ | INR 1,136,700 | INR 1,108,000 | INR 28,700 |
| 1.0L petrol MT S | INR 1,138,400 | INR 1,083,000 | INR 55,400 |
| 1.5L diesel MT Ambiente | INR 842,800 | INR 819,000 | INR 23,800 |
| 1.5L diesel MT Trend | INR 916,800 | INR 899,000 | INR 17,800 |
| 1.5L diesel MT Titanium | INR 1,015,400 | INR 978,000 | INR 37,400 |
| 1.5L diesel MT Titanium + | INR 1,105,400 | INR 1,068,000 | INR 37,400 |
| 1.5L diesel MT S | INR 1,190,400 | INR 1,133,000 | INR 57,400 |
| 1.5L petrol MT Thunder Edition | - | INR 1,018,000 | - |
| 1.5L diesel MT Thunder Edition | - | INR 1,068,000 | - |
The 2019 Ford EcoSport range includes a new, 'Thunder Edition' priced at INR 10.18 lakh* in the 1.5 petrol MT combination and at INR 10.68 lakh* in the 1.5L diesel MT combination. The Thunder Edition is more stylish and sportier compared to the regular model, but it has no mechanical changes.
Also Read: Mahindra wants to use Ford’s B-platform that underpins the EcoSport
The price drop of the EcoSport line-up and the launch of the EcoSport Thunder edition can directly be linked with the growing competition in the sub-4 meter SUV segment. Since Hyundai just introduced the Venue which is priced very aggressively from INR 6.5 lakh, competing brands like Maruti and Ford have already rolled-up the sleeves to give it a tougher time.
