Why the Pixo is Nissan's star car
The Nissan Pixo was planned way back when the world worked brilliantly for Auto makers and suppliers. It was a time when all of them were having a good time.
But that isn't the case now. Market trends reveal smaller cars are the best bet for car makers, especially in Europe where customers are down-sizing in favor of lower fuel economy and maintenance costs.
Nissan has been having a horrific time selling its cars in this recession-hit period, and the Pixo it seems, is the right car at just about the right time- small, stylish, cheap and fuel efficient. It won't put them ahead of say Toyota or Honda, but will bring much needed relief.
Nissan Pixo goes to the U.K
Nissan's made it official. Nissan Pixo, the hatchback derived from the Suzuki A-Star manufactured exclusively in India, which was revealed alongside the A-Star at the Paris Motor show last year, will park inside Nissan showrooms across U.K from June 1.
The best bits of the Nissan A-Star Pixo are
- £5,995 starting price tag
- 64.2mpg fuel efficiency tag
- 103g/km CO2 emission tag
Nissan Pixo Image Gallery
The Nissan Pixo has all the strengths the A-Star has- decent boot space, peppy engine, low fuel consumption and lower emissions which will qualify it for rebates and tax breaks. Pixo will span across three trim grades – Visia (£5,995) , Acenta (£6,745) and Tekna (£7,645, £8,555 ). The Suzuki A-Star is aimed at youngsters, while the Pixo will reach out to the the older.
Press Release
| TAKE YOUR PIX-O * All-new A-segment Nissan Pixo will cost from £5,995 Small car sales are on the up and Nissan's newly-announced Pixo is perfectly placed to exceed the expectations of buyers in the ever-increasing A-segment. Slotting into the marque's supermini line-up below the familiar Micra and Note, Pixo arrives at dealerships on 1st June with a price tag from just £5,995 on the road. Capitalising on the continuing trend towards downsizing, Pixo provides budget motoring at its most affordable but backed up with the quality and reliability that's synonymous with the Nissan brand. Expected rivals include the Hyundai i10, Kia Picanto and Toyota Aygo yet this trio can't match Pixo's credit crunch-busting sub-£6k price point. Adding to Nissan's increasing and diverse small car family, Pixo is powered by an ultra-frugal three-cylinder 1.0-litre powertrain. Developing 68PS, this efficient new engine delivers impressive combined economy of up to 64.2mpg matched with minimal 103g/km CO2. These figures, which put Pixo in the £35 per year road tax band, ensure it's cheap to run as well as affordable to buy. Despite its diminutive dimensions, the five-door Pixo strikes the perfect balance between compact design and practicality. There's interior space for four adults and their luggage and with the rear seats in place load space is 129 litres (VDA). To maximise customer choice, Pixo will span across three familiar Nissan trim grades – Visia, Acenta and Tekna. While Visia's headline story is its £5,995 price tag, the entry-level model comes complete with all the essentials demanded by today's discerning small car buyers. With safety very much top of the agenda, ABS with EBD and twin front airbags are included along with power steering, CD player with MP3 playback, front cup holders and rear wash/wipe. Step up a grade and a modest £750 premium buys the £6,745 Acenta, which is expected to be the best seller. Also available with a four-speed automatic transmission for an additional £910, Acenta highlights include side airbags, remote central locking, electric front windows, front fog lamps, colour-coded mirrors plus door handles and the convenience of a 50/50 split folding rear seat. Topping the trim choice trio is Tekna. Costing £7,645, or £8,555 with the automatic option, this is the perfect choice for drivers wishing to downsize without sacrificing anything from the equipment tally. Air conditioning with pollen filter, ESP and curtain airbags are added to the Tekna's already comprehensive spec sheet. Pixo's launch coincides with the appearance of Nissan's Pure Drive badge. This will be rolled out across other vehicles in the future and highlights the firm's lowest CO2 models. As Nissan's first A-segment vehicle, Pixo's arrival this summer will introduce Nissan to a new group of customers. The company expects to sell 7,000 Pixos in a full year and, along with Micra and Note plus Cube from late 2009, it will give Nissan a comprehensive, clean and green small car line-up to suit all pockets and all customer needs. |
