Is it looks or performance? [Update - Watch the live webcast here]

The launch of Honda's new motorcycle has begun, you can watch the live webcast below.

The motorcycle industry is crowded with choices. Some claim to specialise in technology, while others talk proudly about their futuristic design.

But what is more important to the people when they are planning to buy one?

Honda is asking the people just that. #LooksOrPerformance, a Twitter and Facebook campaign which is trying to understand peoples’ preference between looks and performance

Is Honda trying to gather consumer sentiment to analyse the dilemma of choice or is it coming with something that will be best of both worlds? We’ll find out at a Webcast to be aired shortly.

Note: This story is an advertorial.