Hyundai's made a slow start with the marketing activities of the i20 facelift. The B+ Segment is the hottest playground at this time and the i20 is second only to the Swift.
Hyundai preferred not to conduct a launch for this model. It sent out a press release and updated its website with photographs and technical specs. We thought that was weird for a company that's is in the best position to go in for the kill.
We're not aware of a print campaign for the new i20. If we are wrong, please correct us with the details in the comment box below.
For no apparent reason, Hyundai has been very quiet with the launch of the i-Gen i20. The Geneva preview could have been a reason for the mild launch in India. The constant flow of information, spy photographs and hi-res images since the Geneva premiere on Indian blogs, forums and magazines could be the very reason for them not making any noise with the updated car.
Whatever the reason maybe Hyundai has started being more vocal with the launch. A newly released a TV commercial of the i20 facelift is uploaded on its Youtube channel. Watch and let us know your thoughts!
