Commercials

Bajaj Auto has released the promotional video of the 2019 Dominar 400. The footage shows the new model in two new colours that are yet to be announced for the domestic market. Also..

I guess our story of how the automotive marketing men in India need to learn from the international advertisements have reached Hyundai’s table. [Can't see the video above? Head over to the..

Show a man wearing your product and make scantily clothed women girls feel groovy as he passes by - this is a proven formula to make your Deodorant spray sell like milk sachets. The trend was set by..

Hyundai's made a slow start with the marketing activities of the i20 facelift. The B+ Segment is the hottest playground at this time and the i20 is second only to the Swift. Hyundai preferred..

Old is Gold is a widely accepted adage but the best examples don't often come from the automotive industry where old is considered boring and uncompetitive. With the help of a chrome grille..

Magical bird droppings? Or a mystical "facelift drive-in" that's induced changes on the Xylo? We'll let you do the thinking! Read about everything that's new on the Mahindra Xylo facelift

In case you haven’t noticed, bachelors around you are getting hitched left, right, center. Oh yes, the wedding season is on and Skoda India wants a piece of the pie. Skoda India has just..

Since the time the new BMW 3 Series was spotted on the Mumbai docks, we are getting impatient to drive it on the Indian roads. In terms of design, the new BMW 3 Series is as radical as the as it..

We've been treated to interesting advertising concepts from Mahindra over the last few years. In 2010 they took a dig at the Tata Ace and used an AutoBot character to market the Maxximo as an advanced..

You'd have to be the Almighty's most favorite child and the world's most passionate petrolhead to come back the next birth to continue using your car. You need to have these two requisites to be..

Even if the new Bolero's TV spot does not cast a muscle-flexing or skin-flaunting celebrity, its definitely worth watching for the canine that serves its master very loyally!

Although, Honda Siel is not interested in discussing about the 2012 Honda CR-V’s Indian launch, we are pretty sure that it is coming next year through the CKD route (duh!). But Honda has..

VW commercial always tickle your funny bone whether they are made in India or abroad. The company is known to push the boundaries of creativity (and sometimes beyond) with their advertisements. In..

Any responsible husband will tell you that family comes first. In extreme cases the exotic curling up in his garage could rate equally to a loved one. Manufacturers are quick to sense this commonly..

It is no secret that Volkswagen fills the deep void below the Polo using the Up! unveiled at the Frankfurt Motor Show two months ago. The VW Up! needs a diesel engine before it can flood Indian..

The EON is all set to catch the Indian market by storm. Hyundai India has pointed its barrel at Maruti Suzuki’s Alto with the EON. Hyundai has also launched a TVC campaign to make sure that EON is a w..

At IAB, we very much like the Tata Manza because of it is spacious, comfortable, affordable and looks quite good too. We also like the TV ad for Manza featuring Tanuka Saan and his colleague figuring..

In early August, Tata Motors introduced a bang for the buck  4×2 variant of the Aria Crossover which its hopes raise its game in the UV playground. Tata's poor showing with the 4x4 model were blamed..