Show a man wearing your product and make scantily clothed women girls feel groovy as he passes by - this is a proven formula to make your Deodorant spray sell like milk sachets. The trend was set by Axe and every other company retailing a body spray on the market today follows the same sequence - Deosprayed-man walks by, girl feels the heat, follows him to bed.
So the ad-men at Skoda India thought - Why don't we use the smell of burning rubber to tingle the man's senses?
We're asking all the men reading this blog post - Will you be attracted to a girl who smells like burning rubber?
