Old is Gold is a widely accepted adage but the best examples don't often come from the automotive industry where old is considered boring and uncompetitive.
With the help of a chrome grille and body graphics, the Sumo Gold is working her fingers to the bone to look new, sprightly and filled with fun and adventure. The optimism of the brand communication department is unmistakably visible on the execution of this new advert that has a whiff of the old Safari DICOR's Reclaim Your Life TV spot.
We like it, do you?
