Tata Motors puts Sumo Gold on the market at 5.23 lakhs

IAB readers were the first ones to know about the Tata Sumo Gold as we brought you spyshots straight from the dealers stockyard.

Essentially, Tata Motors is on a rebranding spree and they are dropping at the old names in favor of new ones to make them be perceived upmarket.

Yesterday, Tata has finally launched the Sumo Gold in Pune in 2 engine options: the CR4 diesel and the TCIC diesel and each is available in 4 variants.

The price list is as follows:

Sumo Gold TCIC variants

• Sumo Gold TCIC CX – Rs. 5.23 lakhs
• Sumo Gold TCIC LX – Rs. 5.6 lakhs
• Sumo Gold TCIC EX – Rs. 5.96 lakhs
• Sumo Gold TCIC GX – Rs. 6.6 lakhs

Sumo Gold CRDI variants

• Sumo Gold CR4 CX – Rs. 5.49 lakhs
• Sumo Gold CR4 LX – Rs. 5.84 lakhs
• Sumo Gold CR4 EX – Rs. 6.1 lakhs
• Sumo Gold CR4 GX – Rs. 6.74 lakhs

The 3.0-liter, CR4 diesel engine is BS4 compliant and produces a power output of 85 PS at 3,000 RPM and torque of 250 Nm between 1000-2000 RPM. Tata Motors claim a fuel efficiency of 14.07 kmpl (ARAI certified)

The less advanced TCIC engine is also a 3.0-liter engine but is only BSIII compliant. It produces 70 BHP of power and 223 Nm of torque.

Tata Motors claim that they have incorporated most of the feedback that they received from Sumo owners to make the Gold a lucrative proposition. Changes include:

• New soft and responsive accelerator paddle
• Smoother gearshifting
• Reduced NVH
• More comfortable seats

The Sumo GOLD comes with 3 years / 1,00,000 kms warranty.

Recently, Mahindra facelifted the Bolero which is doing quite well in the market. General Motors is  also testing the BS4 compliant version of the Chevrolet Tavera. Only time will tell whether Tata’s efforts with rebranding the Sumo Victa have borne fruits.