After an encouraging attempt to showcase the Maxximo with a techy twist, Mahindra' tried doing a similar TV advertisement with the Genio. The Xylo pickup is a utility vehicle with a rare tinge of style and the ad brings out its character and the person who it is aimed at. The Genio was spied several times by IAB, the dual cab version of which is expected on the market later in 2011. The single cab 1.25 tonne Genio pickup truck is powered by a 2.5-liter CRDI producing 75hp power and 220Nm torque.
